Sunday, November 11, 2007

Should Blogs Be Independent of or Integrated in Their Host Organization's Web Site?

Congratulations to Citizens Against Government Waste, which recently launched a blog, Swineline. Unfortunately, Swineline suffers from the same irritant that afflicts the blogs of the Cato Institute, Americans for Tax Reform, the Competitive Enterprise Institute, the Foundation for Defense of Democracies, and the Project on Government Oversight: It resides on a domain independent of the host organization (e.g., instead of

To me, this is myopic and counterproductive. Why build and drive people to an entirely new site when, by integrating the blog into your already developed site, you can centralize your traffic?

With two sites comes twice the administrative burden, whereas with one site, readers are never far from the organization’s press releases, action alerts, e-newsletters, op-eds, white papers and the all-important donate button.

Who agrees? The Sunlight Foundation, the National Taxpayers Union, the Capital Research Center, FreedomWorks, Judicial Watch, and American Solutions. (The Club for Growth doesn't count, since its Web site is its blog, and while the Acton Institute's blog shares the same domain as its site, the blog doesn't maintain the same template, which cuts off easy access to the press releases, action alerts, etc.)

Related: When will AEI and IJ enter the blogosphere?